Website concepts · July 2026
Same content, same brand colors, same phone number — three different points of view about how a home health agency should present itself. Open each one, scroll it on a phone, and pick the one that sounds like the company.
Direction A
Warm and human. Serif headlines, daylight falling across the page, plenty of air. Speaks to the family member making the call.
Direction B
Clinical and institutional. Navy, precise grids, serif body text. Built to be credible to a physician or a discharge planner as well as a family.
Direction C
Bold and modern. Oversized type, hard edges, a full-width red band with the phone number set enormous. Confident and impossible to ignore.